Ancillary revenue
Ancillary revenue is income a property earns beyond the core accommodation charge, from extras and add-on services sold before or during a stay.
Ancillary revenue is everything a property earns on top of the basic nightly charge — extras, add-ons and services sold around the stay. Typical examples include equipment or bike rental, activities and experiences, restaurant and shop spend, premium pitches or upgrades, late check-out, firewood, electricity and pet fees. It is attractive because much of it carries high margin and it grows revenue per guest without needing more units or more occupancy. Capturing it well means surfacing extras at the right moments: in the booking flow, in pre-arrival messages, and at on-site points of sale. For campgrounds, ancillary revenue is often underexploited — many valuable extras live in a member of staff’s head or a WhatsApp thread rather than in the booking system — so making them sellable online and at the point of sale can lift the total value of each stay noticeably.