Average daily rate (ADR)

Average daily rate, or ADR, measures the average price a property actually earns for each unit it sells. It is calculated as accommodation revenue divided by the number of sold unit-nights, and unlike RevPAR it ignores unsold units — so it describes pricing power rather than how full the property is. ADR is useful for understanding the effect of discounts, promotions and channel mix: heavy discounting or a shift toward lower-rate channels pulls ADR down even if occupancy holds. Read alongside occupancy rate and RevPAR, it helps an operator see whether growth is coming from selling more, charging more, or both. For campgrounds, ADR can be tracked per pitch type or unit category — a serviced motorhome bay, a simple tent pitch, a glamping cabin — to see which inventory earns the most per night and where pricing has room to move.