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Ancillary revenue

Ancillary revenue is income a property earns beyond the core accommodation charge, from extras and add-on services sold before or during a stay.

Ancillary revenue is everything a property earns on top of the basic nightly charge — extras, add-ons and services sold around the stay. Typical examples include equipment or bike rental, activities and experiences, restaurant and shop spend, premium pitches or upgrades, late check-out, firewood, electricity and pet fees. It is attractive because much of it carries high margin and it grows revenue per guest without needing more units or more occupancy. Capturing it well means surfacing extras at the right moments: in the booking flow, in pre-arrival messages, and at on-site points of sale. For campgrounds, ancillary revenue is often underexploited — many valuable extras live in a member of staff’s head or a WhatsApp thread rather than in the booking system — so making them sellable online and at the point of sale can lift the total value of each stay noticeably.

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Punto vendita (POS)Motore di prenotazione

Termini correlati

Point of sale (POS)A point-of-sale (POS) system records and processes on-site sales — shop, restaurant, bar or activities — and takes payment at the moment of purchase.Direct bookingA direct booking is a reservation a guest makes with the property itself — through its website, phone or reception — rather than through a third-party channel.Guest journeyThe guest journey is the full sequence of interactions a guest has with a property, from first discovering it through booking, stay and post-stay follow-up.RevPAR (revenue per available room)RevPAR is revenue per available unit for a period, calculated as total accommodation revenue divided by the number of available unit-nights, or equivalently occupancy multiplied by average daily rate.

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